Design Thinking, Lean Startup and Agile: What is the Good difference?

Design thinking

Design thinking is an iterative process in which we thrive to understand the user’s pain, challenge assumptions, redefine problems, in order to create new strategies and solutions.

  • Empathize with your users
  • Define your users’ needs, their problem, and your insights
  • Ideate by challenging assumptions and creating ideas for innovative solutions
  • Prototype to start creating solutions
  • Test solutions

Lean Startup

“Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.” — Wikipedia

Agile

Agile is a way of working, based on an iterative development, incremental delivery and ongoing reassessment of a product.

Design Thinking, Lean Startup and Agile can be combined as shown in the picture below.

  • Empathize, Define and Ideate through Design Thinking
  • Turn ideas into Business models following the lean startup
  • Build and deliver the product incrementally and faster through Agile processes.

Why combining?

If 90% of startups fail because they produce products nobody wants, combining those methodology drastically reduce this risk of failing.

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